Tracking and Notifications

Tracking and notifications are crucial aspects for e-commerce companies. It’s essential not just to sell but also to monitor your business metrics, competitors' actions, and customer behavior in real time. Properly configured event monitoring and notifications can significantly improve efficiency, timely identify problems, and optimize business processes. We offer all the necessary tools to achieve these goals.

Real-Time KPI Tracking. Monitoring KPIs in real time. It’s often necessary to track certain metrics almost in real time (e.g., during sales events) to respond as effectively as possible.

System and Process Monitoring. An independent system that ensures all services are online and functioning correctly can reduce downtime and increase customer satisfaction.

Anomaly Detection. Anomalies in certain business processes (sales, advertising, delivery) can reduce business efficiency. Tracking important metrics ensures your business operates correctly.

It’s also crucial to track external events that can impact your sales performance in real time.

Competitor Monitoring, Pricing Policies, and Promotions. Real-time tracking of competitors and adjusting your pricing strategy can significantly increase your sales efficiency. For example, it’s often necessary to monitor competitors' prices and availability in the Amazon BuyBox in real time to compete effectively.

Negative Reviews and Ratings. A few bad reviews can reduce sales, so it’s essential to know about them as soon as possible and respond promptly.

Events define the conditions under which triggers activate and notifications are sent. Triggers can respond to new events (e.g., a competitor changes their price, a negative review appears) or anomalies (e.g., a product's sales drop by a certain percentage compared to others, no sales for several hours despite ongoing advertising).

The notification mechanism sends alerts through various channels: Email, SMS, and messenger channels for employees (Telegram, WhatsApp, Slack, etc.).

• Data Collection: Using APIs and parsing methods to retrieve data and Regularly updating data and storing it in a Data Lake.
• Data Processing: Transforming raw data into a structured form. Using a Data Warehouse for storing and processing data.
• Notification Setup: Defining key events and conditions for notifications. Setting up notification channels (Telegram Bot, WhatsApp Bots, Slack Bot, Email, SMS, etc.).

Using bots that send data to your messenger (Telegram, WhatsApp, Slack, etc.) makes the notification process almost instantaneous, allowing you to respond quickly to events affecting your business efficiency.

The bots we develop to send you notifications are completely secure. They can be added to any of your internal channels and will not have access to your other messages or notifications (permission only to send messages).

We have extensive experience in tracking and monitoring for e-commerce companies. Our team successfully implements tracking systems, integrating them with your business processes to achieve maximum efficiency.